Channel Marketing

A Thriving Indirect and Direct Sales Channel

The revenue impact an active, and supportive channel brings to an organisation is often underestimated.  The challenge of adding a new indirect channel when an established and thriving direct sales model is in play needs careful navigation and communication. 


Getting the Balance Right

Introducing a channel is a delicate balancing act which needs to negate the risk of losing already identified direct sales revenue and requires the full support of the business to implement successfully.

RobinsArnold has 20+ years of experience working with Indirect and Direct Sales Channels and know how to keep the two separate revenue streams in balance.


Services Offered By RobinsArnold:

  • Channel Strategy
  • Channel Recruitment
  • Channel Marketing including Marketing Programme, MDF, Channel Portals and Deal Registration
  • Channel Events


Start Out On the Right Foot

Whether you have a channel in place or you are considering building your channel to increase your revenue, RobinsArnold can help you speed things up and put all the component channel marketing pieces in place.

“We assigned RobinsArnold to recruit specific key accounts to our partner programme. The results were fantastic, with over 92 new partners recruited in just two weeks. The channel sales team were very impressed with the level of information RobinsArnold were able to get from each account.  I thoroughly recommend RobinsArnold for all things channel marketing and wouldn’t hesitate to use their services again”.  

Emma Lattimer - Channel Marketing. TP-Link UK Ltd

April 2017

Fancy a coffee & chat about your next project?

M:   +44 (0)7919 367386


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