The power of the marketing
mix in unison is akin to an elegant orchestral piece played in a magnificent auditorium. Something for everyone, delivered in a pleasing way by the
Sadly, in today's
marketing auditorium, a significant part of the orchestra never get to play, and many organisations favour one particular marketing instrument above all others. Unfortunately, the
law of diminishing returns/utility theory cancels out even the best solo marketing instrument. Organisations need the right mix of marketing orchestration, pertinent to
their marketing budget sustainability.
Time, Experience and
At RobinsArnold we have
had the experience of deploying the full marketing mix for many years and understand the intricacies involved in implementing the right marketing combination of
traditional and digital marketing.
Without the correct
marketing mix, prospective customers become overwhelmed and 'switch off' to communications. Using the right marketing mix is a ‘certain’ way of gaining prospects attention and trust and building a relationship with
RobinsArnold has a history
of marketing programmes which maximise budget and leave target audiences with a positive experience of the brand and wanting to know more.
Technology Marketing Services:
- Marketing campaigns and programmes
- Marketing content – copywriting and design
- Event planning, management and post-show follow-up
- Marketing coaching to incumbent teams who are under performing
- Marketing team set up, recruitment and mentoring
- CRM and marketing automation technology expertise.